Plastic Packaging Innovation
Ideas to help grow brands
The unprecedented growth of PET packaging presents countless opportunities for re-packaging existing products or developing new packaging for emerging product markets.
Current innovation projects in Ball's PET operations include supporting the develpoment of new packaging opportunities for alcoholic beverages and vacuum panel-free hot-fill plastic bottles that mimic the visual appeal of heavier and breakable glass bottles.
Alcoholic Beverage Bottles
Expand markets through PET! Our premium, glass-look bottles are lightweight and unbreakable. They’re perfect for outdoors, sporting events, and more.
Consumer Markets
- Stadiums
- Outdoors
- Nightclubs
Consumer Appeal
- Lightweight and unbreakable
- "It looks like glass"
- Great taste
Heat-Tek Brick®
Get a Solid Grip! The Brick bottle provides the strength needed for hot fill bottles without using side vacuum panels. The bottle’s unique design also provides a smoother grip and facilitates labeling.
Consumer Markets
- Great for hot-filled beverages (up to 185°)
- On-the-go convenience
Consumer Appeal
- Smoother label panel
- Eliminates "crinkle effect"
- Comfortable grip
