Innovation is key to maintaining our competitive edge and helping our customers maintain theirs. From the development of new products to identifying new markets for existing products, Ball works with our customers and end consumers to identify and develop ideas to grow brands and markets.

Identifying Opportunities

A great idea creates buzz; a successful innovation rises above the din and evolves, seemingly naturally, into its markets. Ball’s successful packaging innovations rely on our analysis of ideas across the following factors:

• Consumer Segments: Does our solution drive growth in new consumers and purchase frequency?
• Market Development: Does our solution complement your package mix to meet relevant occasion needs?
• Channel and Retailer Needs: Does our solution meet specific needs to help retailers succeed?
• Brand Identity: Does our solution enhance our customers’ brand equity and consumer loyalty?

Current Opportunities

We’re currently developing innovative packaging solutions to help our customers grow in several emerging markets:

Health and Wellness
Already a big supplier to the bottled water market, we’re developing solutions for smoothies, nutrient-fresh drinks and more. Thoughtful attention to consumer and brand needs has informed our design of the Alumi-Tek^® aluminum bottle and the slim look of the Sleek^TM Can.

Microwave and Convenience
On-the-go consumption is on the rise. Customers are willing to pay for it, and retailers embrace it. From dashboard dining to convenient home and office meals, we’re working to expand this market with products like the Fusion-Tek^TM microwavable food can and more.

High-End Beverages
The can is cooler than ever! Increased graphic capabilities and innovative options like Laser Incised Tabs provide shelf-differentiation and brand identity ideal for high-end beverage markets. Consumers indulge in the convenience of SmoothPour^TM beverage can ends and the Nitrogen Capsule Can’s smooth and foaming ingredients.

Learn more about our Innovation Process.